Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count on from our speakers is a MASSIVE amount of value. We’re talking insights, game plans, cheat codes — you name it, we’ve got it — and this year was no different. Let’s get to it. Sarah Bird — Welcome & State of the IndustryIt’s always inspiring to hear from our fearless leader. Sarah hit on some of the changes that we’ve seen this year and how they’ve affected both us as people and us as an industry. Sarah also laid out her thoughts on major SEO trends for 2020.
In closing, Sarah reminded us that we rise and fall collectively and that in the end, the world is our work. In difficult times we must all come together. We’re all so happy to be able to create this virtual experience and allow for everyone to have something (somewhat) predictable to look forward to for two days. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking StrategiesAndy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights. Then, very kindly, Andy laid out exactly what to do to fulfill each aspect. Expert Insights
Take a stand
Build a personal brand
This presentation was 163 slides of actionable insights. It’s definitely one that we’ll have to watch a few times over!
Shannon McGirk — Great Expectations: The Truth About Digital PR CampaignsShannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. She started out by showing a few of her own tweets and pointing out that she rarely, if ever, shares anything about campaigns that don’t “go viral”. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. The reality, however, is that most of our campaigns will be steady performers and the huge wins are actually just anomalies. How we talk about campaigns: How campaigns actually perform: Aira put out a state of digital PR study and found that most campaigns only got between one and 20 links. When Shannon broke down the numbers for Aira, they were consistent: about 17 links were gained per campaign! What do we do about this? Shannon challenged us to take as much time looking into what didn’t work as we do looking into what did work. Using a custom made success matrix, Shannon and her team were able to spot the trends for both “successful” and “not successful” campaigns and implement plans accordingly. Her parting strategy:
Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from GoogleWow! Our minds are still blown from this presentation. Robin took us through some extremely valuable workflows for collecting and analyzing data. When it comes to determining the success of your “brand,” the numbers aren’t straightforward. There are a lot of data points to take into consideration. In fact, Robin started off by asking us if we used multiple datasets, collected data on our competitors, and got granular. Needless to say, many of us knew we were in for a ride.
Honestly, this presentation was so jam-packed with information that we had a hard time keeping up! Thankfully, at the end of his presentation, Robin laid out step-by-step instructions on how he collected, compiled, and analyzed all of this data. Alexis Sanders — The Science of Seeking Your CustomerDetermining your audience is about more than demographics and affinity data; it’s about truly understanding your audience as people. Alexis took us through four questions we should try to answer when defining our audience:
She even provided a list of free and paid resources that anyone can use to collect this information.
Alexis also explained that audience research is not something that happens only once (at the beginning of a campaign), but instead should inform the entire customer journey. Her parting words encouraged us to learn fast and become in-tune with the constant change, instead of always trying to guess correctly! Phillip Nottingham — How to Build a Global Brand Without a Global BudgetThe marketing funnel is broken, we all know that. But if we aren’t focusing on getting people to work down a funnel, what are we working towards? Building our brand. Right. Well, how do we go about doing that? Phil blew our minds with insights on how he helped Wistia change their mindset when it came to creating “brand awareness.” The first step was to stop calling it brand awareness and instead call it brand affinity. Building an affinity to a brand means spending time with a brand. A KPI that usually gets lost in the mix of impressions, clicks, etc. In his presentation, Phil breaks down the exact method he used with Wistia to get people to spend as much time on the site watching four videos as they did reading all 1,170 blogs. Greg Gifford shared a great summary slide here:
Dr. Pete — Moving Targets: Keywords in CrisisWe were so thrilled to have Dr. Pete back to speak at his NINTH MozCon this year. While this year’s conference was unlike any other, his presentation was just as insightful. Dr. Pete talked all about spotting trends. Nothing about this year could have been predicted. There was no way that hair salons could have predicted that “how to cut hair” was going to be an opportunity keyword. However, there is still a way to capitalize on these opportunities as we spot them. Dr. Pete showed us exactly how we can use tools that we’re familiar with, and a few that we might not be familiar with, to spot trends and turn them into opportunities including Google Trends, Pinterest, Twitter search, and even Boing Boing Store. There were some real gems in this presentation!
Needless to say, Dr. Pete has officially gone nine straight years impressing MozCon. Francine Rodriguez — Let It Go: How to Embrace Automation and Get Way More Done2020 has really come out swinging. Francine voiced exactly what we were all thinking: “that’s enough!” We have enough to worry about, do we really need to keep adding to the list? When it comes to search engine marketing, there are a lot of moving parts and it can be excruciating to try and keep up with it all. There is a solution though: ROBOTS! (Someone call Roger!) Google is constantly learning, so why not let them leverage their new knowledge? Francine walked us through the different areas of PPC automation:
If you’re looking for a great example of letting go and embracing automation, Microsoft Ads is a good place to go. They allow you to import all of your Google Ads right into Microsoft ads so they can start running right away. Rob Ousbey — A Novel Approach to Scraping WebsitesWhat do we even say about this presentation? Rob is one of a kind. If you take a look at the #MozCon feed on Twitter, you’ll notice far fewer people live-tweeting — that’s because they were busy taking notes!
Rob showed us how he scrapes websites (including the big G) in seconds using a few lines of code. He walked us through every piece of code needed to scrape G2, Google, and even Google’s Lighthouse tool. He wrapped it all up by showing off exactly what he did to integrate Lighthouse data into Moz Pro’s SERP analysis. Again, this is going to be one of those presentations that you have to rewatch multiple times. Or maybe even at half-speed! Ross Simmonds — Designing a Content Engine: Going from Ideation to Creation to DistributionWe closed out day one with the Coolest of Cool. Ross came in hot with some Disney references to make us think. Disney movies — where do the storylines usually come from? Other stories! In recent years we’ve seen Disney “revise” their previous movies to make them fit today’s world. And actually, some of the original Disney movies were “remixes” of Shakespeare’s plays. Ross loves his four Rs (revise, remix, remove, redirect), and this year he gave us even more actionable plans. This closing session really encouraged us to put on our “Sherlock Homeboy” hat and get curious about what others are doing, and how we can do it better. A few places to find inspiration for innovation that Ross mentioned:
There’s so much to doFor now, we're calling it a day and getting some rest because we get to do it all again tomorrow! If you want to access the speaker slides, you can sign in with your Moz Community credentials and download them on this page. If you did join us today, what was your favorite session? Your biggest takeaway? We can’t wait to see you tomorrow! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! from The Moz Blog https://ift.tt/3fvIGP2 More on
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Posted by BritneyMuller SEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice. Video TranscriptionHey, Moz fans. Welcome to another edition of Whiteboard Friday. So today we are going over all things SEO negotiation, so starting to get into some of the business side of SEO. As most of you know, negotiation is all about leverage. It's what you have to offer and what the other side is looking to gain and leveraging that throughout the process. So something that you can go in and confidently talk about as SEOs is the fact that SEO has around 20X more opportunity than both mobile and desktop PPC combined. This is a really, really big deal. It's something that you can showcase. These are the stats to back it up. We will also link to the research to this down below. Good to kind of have that in your back pocket. Aside from this, you will obviously have your audit. So potential client, you're looking to get this deal. Get the most out of the SEO audit☑ Highlight the opportunities, not the screw-upsYou're going to do an audit, and something that I have always suggested is that instead of highlighting the things that the potential client is doing wrong, or screwed up, is to really highlight those opportunities. Start to get them excited about what it is that their site is capable of and that you could help them with. I think that sheds a really positive light and moves you in the right direction. ☑ Explain their competitive advantageI think this is really interesting in many spaces where you can sort of say, "Okay, your competitors are here, and you're currently here and this is why,"and to show them proof. That makes them feel as though you have a strong understanding of the landscape and can sort of help them get there. ☑ Emphasize quick winsI almost didn't put this in here because I think quick wins is sort of a sketchy term. Essentially, you really do want to showcase what it is you can do quickly, but you want to... ☑ Under-promise, over-deliverYou don't want to lose trust or credibility with a potential client by overpromising something that you can't deliver. Get off to the right start. Under-promise, over-deliver. Smart negotiation tactics☑ Do your researchKnow everything you can about this clientPerhaps what deals they've done in the past, what agencies they've worked with. You can get all sorts of knowledge about that before going into negotiation that will really help you. ☑ Prioritize your termsSo all too often, people go into a negotiation thinking me, me, me, me, when really you also need to be thinking about, "Well, what am I willing to lose?What can I give up to reach a point that we can both agree on?" Really important to think about as you go in. ☑ Flinch!This is a very old, funny negotiation tactic where when the other side counters, you flinch. You do this like flinch, and you go, "Oh, is that the best you can do?" It's super silly. It might be used against you, in which case you can just say, "Nice flinch." But it does tend to help you get better deals. So take that with a grain of salt. But I look forward to your feedback down below. It's so funny. ☑ Use the words "fair" and "comfortable"The words "fair" and "comfortable" do really well in negotiations. These words are inarguable. You can't argue with fair. "I want to do what is comfortable for us both. I want us both to reach terms that are fair." You want to use these terms to put the other side at ease and to also help bridge that gap where you can come out with a win-win situation. ☑ Never be the key decision makerI see this all too often when people go off on their own, and instantly on their business cards and in their head and email they're the CEO. They are this. You don't have to be that, and you sort of lose leverage when you are. When I owned my agency for six years, I enjoyed not being CEO. I liked having a board of directors that I could reach out to during a negotiation and not being the sole decision maker. Even if you feel that you are the sole decision maker, I know that there are people that care about you and that are looking out for your business that you could contact as sort of a business mentor, and you could use that in negotiation. You can use that to help you. Something to think about. Tips for negotiation newbiesSo for the newbies, a lot of you are probably like, "I can never go on my own. I can never do these things." I'm from northern Minnesota. I have been super awkward about discussing money my whole life for any sort of business deal. If I could do it, I promise any one of you watching this can do it. ☑ Power pose!I'm not kidding, promise. Some tips that I learned, when I had my agency, was to power pose before negotiations. So there's a great TED talk on this that we can link to down below. I do this before most of my big speaking gigs, thanks to Mike Ramsey who told me to do this at SMX Advanced 3 years ago. Go ahead and power pose. Feel good. Feel confident. Amp yourself up. ☑ Walk the walkYou've got to when it comes to some of these things and to just feel comfortable in that space. ☑ Good > perfectKnow that good is better than perfect. A lot of us are perfectionists, and we just have to execute good. Trying to be perfect will kill us all. ☑ Screw imposter syndromeMany of the speakers that I go on different conference circuits with all struggle with this. It's totally normal, but it's good to acknowledge that it's so silly. So to try to take that silly voice out of your head and start to feel good about the things that you are able to offer. Take inspiration where you can find itI highly suggest you check out Brian Tracy's old-school negotiation podcasts. He has some old videos. They're so good. But he talks about leverage all the time and has two really great examples that I love so much. One being jade merchants. So these jade merchants that would take out pieces of jade and they would watch people's reactions piece by piece that they brought out. So they knew what piece interested this person the most, and that would be the higher price. It was brilliant. Then the time constraints is he has an example of people doing business deals in China. When they landed, the Chinese would greet them and say, "Oh, can I see your return flight ticket? I just want to know when you're leaving." They would not make a deal until that last second. The more you know about some of these leverage tactics, the more you can be aware of them if they were to be used against you or if you were to leverage something like that. Super interesting stuff. Take the time to get to know their business☑ Tie in ROILastly, just really take the time to get to know someone's business. It just shows that you care, and you're able to prioritize what it is that you can deliver based on where they make the most money off of the products or services that they offer. That helps you tie in the ROI of the things that you can accomplish. ☑ Know the order of products/services that make them the most moneyOne real quick example was my previous company. We worked with plastic surgeons, and we really worked hard to understand that funnel of how people decide to get any sort of elective procedure. It came down to two things. It was before and after photos and price. So we knew that we could optimize for those two things and do very well in their space. So showing that you care, going the extra mile, sort of tying all of these things together, I really hope this helps. I look forward to the feedback down below. I know this was a little bit different Whiteboard Friday, but I thought it would be a fun topic to cover. So thank you so much for joining me on this edition of Whiteboard Friday. I will see you all soon. Bye. Video transcription by Speechpad.com Scoop up more SEO insights at MozCon Virtual this JulyDon't miss exclusive data, tips, workflows, and advice from Britney and our other fantastic speakers at this year's MozCon Virtual! Chock full of the SEO industry's top thought leadership, for the first time ever MozCon will be completely remote-friendly. It's like 20+ of your favorite Whiteboard Fridays on vitamins and doubled in size, plus interactive Q&A, virtual networking, and full access to the video bundle: Save my spot at MozCon Virtual! Still not convinced? Moz VP Product, Rob Ousbey, is here to share five highly persuasive reasons to attend! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! from The Moz Blog https://ift.tt/38JdSI7 More on Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year. Don't forget, if you haven't yet, there is still time to purchase your MozCon Virtual ticket! Set your intentionTo get the most out of your online event, you need to go in with an intention. That way you’ll be more likely to gain something from the experience. Ask yourself, what are you hoping to achieve? Some examples could be:
Schedule accordinglyMany events will provide you with schedules ahead of time — look at them! (Pssst...if you haven’t yet, now is the perfect time to check out the agenda for MozCon Virtual.) These schedules can help you go into the conference with a clear idea of how you’re going to spend your time. Going in with a plan will allow you to focus on the content of the event and your intentions each day, as opposed to wasting time frantically trying to decide what sessions you’re going to attend. Choosing your sessionsOnce you know what your intentions are and you have the event schedule, determine what will be the most beneficial content for you. This can be especially helpful when the event has multiple tracks, very few break times, etc. Choosing your sessions may come down to a process of elimination, and it’s much easier to eliminate sessions when you have some sort of goal in mind. Things to consider when choosing your sessions are:
Your intention may be to broaden your horizons this year, so instead of opting to see presentations with the same topics or speakers that you saw last year, you may see someone new discussing something you find interesting but haven’t had time to explore. You may have a tight schedule and not be able to make anything past 3pm. If some of the sessions will be available after the conference, it may be worth checking out topics you wouldn’t have otherwise. Know when to take a breakWhen you’re planning out your schedule, you need to make sure you build in time for breaks. This means time to eat, time to decompress, time to refill your coffee cup, and time to do work or home stuff. Conferences usually have a lot of breaks and that’s for good reason. Ideally, you’re going to be learning a lot. But if you try to learn it all at once without giving your brain a break, very little of it will stick. So, be sure to listen to your body. If you start to feel foggy or overwhelmed, take a break, grab some water, and move around a bit. Build in networking timeSomething else you want to account for when planning your virtual event agenda is when you’re going to network. Some conferences will have time to network built in, but others won’t. You’ll want to dedicate time to get to know the other attendees by joining conversations and adding people on social media. This will look a bit different in the virtual space, as you won’t be meeting for coffee or chatting in the lobby, but try to stay creative! Zoom chats and video calls are a great way to connect with new or old friends. Check out our recent blog on networking online like a champ for more tips. Recap at the end of the dayAt the end of each day, take some time to reflect. Think back to what your intention was, what you did throughout the day to fulfill that intention, and what you can put into action moving forward. This is a great exercise to ensure you’re making the most out of the event. Far too often, we take in all of the information and do nothing with it! That’s why we like to suggest creating at least three action items at the end of each day. Gather the essentialsOkay, it’s the first day of the conference and you’re about to jump in front of the computer. BUT! Before you do that, you need to make sure you have everything you need to be successful. Get a clean notebook or start a fresh docHaving a clean slate for notes will help you stay focused while attending any conference (virtual or otherwise). So grab a new, crisp notebook or create a new document file on your computer before you get started. If you decide to go the computer route, be sure you close all other tabs and turn off notifications! You want to be sure that your attention stays on the conference. Taking notes during a virtual conferenceWith that new notebook or document of yours, you’ll want to take the most effective notes possible. With that in mind, here are a few things to take note of:
To ensure that you’re on track to capture each of these things, when you go into each session, write your intention for the session at the top of your notes page. Then, divide your pages by “what I learned,” “how to apply,” and “what to share.” This will keep your notes nice and organized and give you a visual cue on whether or not you’re getting what you expected out of the session. It will also make your end-of-day recap much easier. When it comes to virtual events, one of the biggest benefits is that you often get the slide decks and video bundles afterward. We suggest finding out whether the event you’re attending offers those things before you start taking notes, as it may lighten your note-taking burden a bit. Have some snacks, water, and coffee (or tea)Perhaps the most important things to have during a virtual conference are the snacks and drinks! As you know, at MozCon, we take this part very seriously, so we expect nothing less if you attend our virtual event. Brain food can help you stay focused. Some of our favorite snacks are granola bars, nuts, veggies, and of course, donuts. However, you have full control over the spread this year. Be sure to also have plenty of water and your favorite caffeinated beverage as well! Show upYou’re ready to go! All that’s left is showing up. With virtual events, this can be hard to do. Especially if you know that the content is going to be available after the event is over. But there is so much to be gained by being a part of the live event and the conversations happening around it. So show up, and show out! PS: If you’re looking for a virtual event to attend this year, Roger is still hoping to give you a virtual hug at MozCon Virtual 2020. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! from The Moz Blog https://ift.tt/3iJRKlx More on Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started. Video TranscriptionHey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we're going over all things page speed and really getting to the bottom of why it's so important for you to be thinking about and working on as you do your work. At the very fundamental level I'm going to briefly explain just how a web page is loaded. That way we can sort of wrap our heads around why all this matters. How a webpage is loadedA user goes to a browser, puts in your website, and there is a DNS request. This points at your domain name provider, so maybe GoDaddy, and this points to your server where your files are located, and this is where it gets interesting. So the DOM starts to load all of your HTML, your CSS, and your JavaScript. But very rarely does this one pull all of the needed scripts or needed code to render or load a web page. Typically the DOM will need to request additional resources from your server to make everything happen, and this is where things start to really slow down your site. Having that sort of background knowledge I hope will help in us being able to triage some of these issues. Issues that could be slowing down your siteWhat are some of the most common culprits?
But all of these things can be a culprit. So we're going to go over some resources, some of the metrics and what they mean, and then what are some of the ways that you can improve your page speed today. Page speed tools and resourcesThe primary resources I have listed here are Google tools and Google suggested insights. I think what's really interesting about these is we get to see what their concerns are as far as page speed goes and really start to see the shift towards the user. We should be thinking about that anyway. But first and foremost, how is this affecting people that come to your site, and then secondly, how can we also get the dual benefit of Google perceiving it as higher quality? We know that Google suggests a website to load anywhere between two to three seconds. The faster the better, obviously. But that's sort of where the range is. I also highly suggest you take a competitive view of that. Put your competitors into some of these tools and benchmark your speed goals against what's competitive in your industry. I think that's a cool way to kind of go into this. Chrome User Experience ReportThis is Chrome real user metrics. Unfortunately, it's only available for larger, popular websites, but you get some really good data out of it. It's housed on BigQuery*, so some basic SQL knowledge is needed. *Editor's note: We've edited this transcript for accuracy. In the video Britney said "BigML," but intended to say BigQuery. It's hard filming an advanced-topic Whiteboard Friday in a single take! :-) LighthouseLighthouse, one of my favorites, is available right in Chrome Dev Tools. If you are on a web page and you click Inspect Element and you open up Chrome Dev Tools, to the far right tab where it says Audit, you can run a Lighthouse report right in your browser. What I love about it is it gives you very specific examples and fixes that you can do. A fun fact to know is it will automatically be on the simulated fast 3G, and notice they're focused on mobile users on 3G. I like to switch that to applied fast 3G, because it has Lighthouse do an actual run of that load. It takes a little bit longer, but it seems to be a little bit more accurate. Good to know. Page Speed InsightsPage Speed Insights is really interesting. They've now incorporated Chrome User Experience Report. But if you're not one of those large sites, it's not even going to measure your actual page speed. It's going to look at how your site is configured and provide feedback according to that and score it. Just something good to be aware of. It still provides good value. Test your mobile website speed and performanceI don't know what the title of this is. If you do, please comment down below. But it's located on testmysite.thinkwithgoogle.com. This one is really cool because it tests the mobile speed of your site. If you scroll down, it directly ties it into ROI for your business or your website. We see Google leveraging real-world metrics, tying it back to what's the percentage of people you're losing because your site is this slow. It's a brilliant way to sort of get us all on board and fighting for some of these improvements. Pingdom and GTmetrix are non-Google products or non-Google tools, but super helpful as well. Site speed metricsSo what are some of the metrics? What is first paint?First paint is he first non-blank paint on a screen. It could be just the first pixel change. That initial change is considered first paint. What is first contentful paint?First contentful paint is when the first content appears. This might be part of the nav or the search bar or whatever it might be. --That's the first contentful paint. What is first meaningful paint?First meaningful paint is when primary content is visible. When you sort of get that reaction of, "Oh, yeah, this is what I came to this page for," that's first meaningful paint. What is time to interactive?Time to interactive is when it's visually usable and engage-able. So we've all gone to a web page and it looks like it's done, but we can't quite use it yet. That's where this metric comes in. So when is it usable for the user? Again, notice how user-centric even these metrics are. Really, really neat. DOM content loadedThe DOM content loaded, this is when the HTML is completely loaded and parsed. So some really good ones to keep an eye on and just to be aware of in general. Ways to improve your page speedHTTP/2HTTP/2 can definitely speed things up. As to what extent, you have to sort of research that and test. Preconnect, prefetch, preloadPreconnect, prefetch, and preload really interesting and important in speeding up a site. We see Google doing this on their SERPs. If you inspect an element, you can see Google prefetching some of the URLs so that it has it faster for you if you were to click on some of those results. You can similarly do this on your site. It helps to load and speed up that process. Enable caching & use a content delivery network (CDN)Caching is so, so important. Definitely do your research and make sure that's set up properly. Same with CDNs, so valuable in speeding up a site, but you want to make sure that your CDN is set up properly. Compress imagesThe easiest and probably quickest way for you to speed up your site today is really just to compress those images. It's such an easy thing to do. There are all sorts of free tools available for you to compress them. Optimizilla is one. You can even use free tools on your computer, Save for Web, and compress properly. Minify resourcesYou can also minify resources. So it's really good to be aware of what minification, bundling, and compression do so you can have some of these more technical conversations with developers or with anyone else working on the site. So this is sort of a high-level overview of page speed. There's a ton more to cover, but I would love to hear your input and your questions and comments down below in the comment section. I really appreciate you checking out this edition of Whiteboard Friday, and I will see you all again soon. Thanks so much. See you. Video transcription by Speechpad.com Scoop up more SEO insights at MozCon Virtual this JulyDon't miss exclusive data, tips, workflows, and advice from Britney and our other fantastic speakers at this year's MozCon Virtual! Chock full of the SEO industry's top thought leadership, for the first time ever MozCon will be completely remote-friendly. It's like 20+ of your favorite Whiteboard Fridays on vitamins and doubled in size, plus interactive Q&A, virtual networking, and full access to the video bundle: Save my spot at MozCon Virtual! We can't wait to see you there! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! from The Moz Blog https://ift.tt/2VEWXkk More on Posted by Dr-Pete Re-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners at Seamless Events for helping this all come together. Also, many thanks to our speakers who gave me permission to share their photos and let you in on some of the magic MozCon Virtual equipment listBefore we get to the fun part (or maybe this is the fun part for you), here's the standard equipment list our A/V team used for MozCon Virtual (some speaker set-ups may vary):
Note that some of the models/sizes linked to in [more info] may not be exact matches to our kit. While Moz doesn't endorse any of these specific products, I've personally been pleasantly surprised at how affordable and accessible decent A/V equipment has become, and quarantine is making the value proposition even stronger. The presenter remote on my desk is not part of the kit, but is my own Logitech R400 (more info). I've had this one for almost six years, and wish I'd bought my own remote sooner. I use it even when I'm presenting at my desk or practicing on a plane (that may say more about me than about Logitech, admittedly). The LEGOs and half-finished LaCroix were not included in the speaker kit, although LEGOs factor heavily into my MozCon presentation. Sneak-peeks with our speakersJust for fun, here's a sneak-peek at a few of our speakers and their set-ups. Dana DiTomaso (@danaditomaso)I was going to make all of the photos 16:9 like the one above, but Dana ruined that by having this amazing skylight in her loft, so all of the speakers are getting big photos now. Dana's MozCon Virtual session: Izzi Smith (@izzionfire)If I hadn't resorted to full-sized photos for Dana, I would've done it for Izzi's wall art. Izzi's MozCon Virtual Session: Shannon McGuirk (@ShannonMcGuirk_)Shannon braved a trek to the office just for MozCon and wins the award for looking more professional than the rest of us. I cleaned my home office. That counts for something, right? Shannon's MozCon Virtual Session: Ross Simmonds (@TheCoolestCool)Ross has clearly got chair game. My $79 knock-off Aeron from Costco is looking pretty sad... Ross's MozCon Virtual Session: Robin Lord (@robinlord8)Robin went for the rare standing set-up. Robin has also delegated his copy of "Pandemic" to being a monitor stand, as it's far too depressing to play right now. Robin's MozCon Virtual Session: Rob Ousbey (@RobOusbey)I'm not sure if Rob is expertly offsetting his window light with two ring lights or if we just forgot to send him the instruction sheet. He's my boss, so I'll assume the former. Rob's MozCon Virtual Session: Sarah Bird (@SarahBird)Last, but certainly not least, our own CEO, Sarah Bird, who apparently gets to have a hammock outside her office, because she's the boss. Sarah's MozCon Virtual Session: The idea for this post was a little last-minute, and I didn't want to personally annoy every speaker with photo requests, so a big thanks to all of our speakers for going the extra mile to make the shift to a virtual event with us and set up all of this equipment. Special thanks to Cheryl and Carly for all of their work pulling this plan together. What's your home set-up?Have you leveled up your A/V set-up and you're just itching to show it off? Let us know about your favorite equipment in the comments, or send us your home-office photos on Twitter (@Moz). Hope to see you at MozCon Virtual on July 14-15. No need to book a hotel or flight, so there's still time to join us, and the $129 special price includes all speaker videos! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! from The Moz Blog https://ift.tt/2VDhw0R More on |
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