Posted by cheryldraper We're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th, we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking, and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel. Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129 And remember, this is a great opportunity for our friends around the world and those who aren't able to travel to experience the MozCon magic live! If this will be your first time attending, we'd love to hear what talk you're most excited for in the comments. Read on to see what your favorite industry leaders are speaking on this year! Tuesday, July 14th8:30am – NetworkingOpen time for attendees to connect with other attendees and MozCon partners. 9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the IndustrySarah Bird, CEO of MozSarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry. 9:25am – Keynote – Thought Leadership and SEO: The 3 Key Elements and Search Ranking StrategiesAndy Crestodina, Co-founder and CMO, Orbit MediaEveryone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings? 10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns
Shannon McGuirk, Head of PR & Content, AiraIn her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on. 10:20am – Stream 2 – Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from GoogleRobin Lord, Consultant, DistilledHow can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence. 11:15am – Stream 1 – How to Build a Global Brand Without a Global BudgetPhil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd.As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy. 11:15am – Stream 2 – The Science of Seeking Your CustomerAlexis Sanders, Senior SEO Account Manager, MerkleUsers are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO. 12:10pm – Birds of a Feather discussion groupsConnect and chat with like-minded marketers on a wide range of digital marketing topics! 12:55pm – Keynote – Moving Targets: Keywords in CrisisDr. Peter J. Meyers, Marketing Scientist, MozToo often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen. 1:45pm – Stream 1 – A Novel Approach to Scraping SEO DataRob Ousbey, VP Product, MozThroughout a decade in SEO consulting, Rob needed to extract data from websites on many an occasion. Often this was at scale from sites that didn't have an API or export feature, or on sites that required some kind of authentication. While this was primarily a way to collect & combine data from different SEO tools, the use-cases were endless. He found a technique that helped immensely, particularly when traditional tools couldn't do the job — but hadn't seen anyone using the same approach. In this very tactical session, Rob will walk through the steps he's used to extract data from all sorts of sites, from small fry to the giants, and give you the tools and knowledge to do the same. 1:45pm – Stream 2 – Let It Go: How to Embrace Automation and Get Way More DoneFrancine Rodriguez, Manager of Customer Success, WordStreamLet the robot uprising begin! We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don't get tired or overwhelmed by their to-do lists, and they're ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts. 2:35pm – Keynote – Designing a Content Engine: Going from Ideation to Creation to DistributionRoss Simmonds, CEO, FoundationWhat does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it. 3:30pm – NetworkingOpen time for attendees to connect with other attendees and MozCon partners. 4:30pm — Day One is in the books!Wednesday, July 15th8:30am – NetworkingOpen time for attendees to connect with other attendees and MozCon partners. 9:00am – Welcome to Day Two!Cyrus Shepard, emcee9:10am – Keynote – Accessible Machine Learning Workflows for SEOsBritney Muller, Senior SEO Scientist, Moz
"Machine learning" and "automation" aren't words SEOs need to fear. Machine learning enthusiast and ambassador of technical SEO Britney Muller shares a series of workflows intended for any SEO to access and use in their everyday work — no intimidation required. 9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve
Izzi Smith, Technical SEO Analyst, RyteLet’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be! 9:55am – Stream 2 – How to Go Beyond Marketing for Clients: The Value of a Thriving Brand EcosystemFlavilla Fongang, Brand Strategist, 3 Colours RuleToo many marketers serve their clients the bare minimum of what's expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well. 10:50am – Stream 1 – How to Promote Your Content Like a Boss
Brian Dean, Founder, BacklinkoCreating content is easy. But getting people to see your content? That's a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video. 10:50am – Stream 2 – Google My Business: Battling Bad Info & Safeguarding Your Search StrategyJoy Hawkins, Owner, Sterling Sky Inc.What's the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, bad info can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete. 11:45am – Birds of a Feather discussion groupsConnect and chat with like-minded marketers on a wide range of digital marketing topics! 12:10pm – Keynote – Up-Level Your Technical SEO GameMichael King, Managing Director, iPullRankMike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn't know about SEO. This year, he's back to share the hottest technical tactics to up-level your efforts, plus the case studies and data that should be guiding your decisions. 1:25pm – Stream 1 – Everyday Automation for Marketers
David Sottimano, Independent Marketing Consultant, Opensource.orgAs a general rule, we shouldn't be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn't usually a marketer's forte. In this session, you'll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions. 1:25pm – Stream 2 – Red Flags: Use a Discovery Process to Go from Red Flags to Green LightsDana DiTomaso, President and Partner, Kick PointEver get a few months into working with a new client and you’re thinking “if only we’d known…”? Or how about when you start that new job, except you can’t seem to make any forward progress because you’re always mopping up prior mistakes? Running a discovery process at the start of a project — or even as its own project — will help you turn those red flags into green lights. 2:20pm – Stream 1 – Competitive Advantage in a Commoditized IndustryHeather Physioc, Group Connections Director, Discoverability, VMLY&R
SEO isn't dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this talk, you'll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You'll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too. 2:20pm – Stream 1 – I Wanna Be Rich: Making Your Consultancy ProfitableRuss Jones, Principal Search Scientist, MozHow will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn't guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy. 3:10pm – Keynote – The CMO Role Has Been Disrupted: Are You Ready for Your New Boss?Will Reynolds, Founder & Vice President of Innovation, Seer InteractiveCMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared. 4:15pm – NetworkingOpen time for attendees to connect with other attendees and MozCon partners. 5:15pm – That's a wrap for MozCon Virtual 2020!See you there?Chatting with speakers via Q&A, connecting with peers and potential partners over Birds of a Feather groups, absorbing all the knowledge for another fruitful year of marketing... we can't wait to share it with you! Yep, I'm going to MozCon Virtual! Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! from The Moz Blog https://ift.tt/3fTy4sO More on
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